Customers

Every retail salesman (or saleswoman) has had his/her fair share of difficult customers. These customers are usually angry, impatient, indecisive or overdemanding for no good reason at all. They [...]

One of the things all sales closers should do is to put themselves in their customers’ shoes. Essentially, this means embodying the Golden Rule of sales training: “Do unto others as you would [...]

As the times change, people do too – the customer is an evolving creature, and as such, the salesman needs to evolve as well. Seth Godin, entrepreneur, writes about this on his blog, saying that [...]